Malaysia’s premier distance running event will see bank at the helm till 2022
KUALA LUMPUR, November 2018: Dirigo Events and Standard Chartered Malaysia are pleased to announce a four-year extension to their title sponsorship agreement, taking the Bank’s partnership with the Standard Chartered KL Marathon through year 2022. The 2019 edition of the highly anticipated event will take place on 28 and 29 September and is expected to draw over 38,000 participants.
Standard Chartered has been the title sponsor of the event since 2009 and celebrated the 10th Anniversary of the bank’s involvement at this year’s event in April. The Standard Chartered KL Marathon’s (SCKLM) 10th Anniversary saw its biggest participation yet with 38,000 participants competing in 10km, Half and Full Marathon distances, with a 5km Fun Run and 1km and 3km Kids categories. The 10th Anniversary event also saw SCKLM being held over two days for the first time to cater to the growing number of runners, and this will continue in the next edition of the race.
“We are extremely pleased to be extending our association with this wonderful sporting event and delighted that we will be able to continue inspiring Malaysians to lead healthy, productive lives,” said Abrar A. Anwar, Managing Director and CEO of Standard Chartered Malaysia at a signing ceremony held today. “Over the last 10 years, SCKLM has grown to become the premier running event in Malaysia, bringing together participants from every state within the country and from over 70 countries. This is largely due to Dirigo’s excellent organisation of the event and we are happy to resume this successful partnership to take this event to even greater heights,” added Abrar.
The 2019 edition of SCKLM will also see the inclusion of new, as well as returning sponsors. SCKLM welcomes Under Armour and Banana Boat as first-time sponsors of the event. Seiko resumes its long-standing sponsorship while 100 Plus returns as beverage sponsor for the next 4 years.
“We are really happy to have secured our title and major sponsors for the 2019 edition of SCKLM well ahead of the event, which gives us ample time to plan and maximise the sponsorship agenda of our partners,” said Rainer Biemans, Project Director of SCKLM and Director of Dirigo Events. “As we persevere in creating a platform for running while bringing together communities to effect positive social change, it is heartening to note Standard Chartered’s steadfast support and confidence in the event and we are extremely grateful for their continued involvement, as we are of all our sponsors” he continued.
Rainer Biemans (left), Project Director SCKLM and Director, Dirigo Events signs the sponsorship agreement with Abrar. A. Anwar, Managing Director and CEO, Standard Chartered Malaysia.
Rainer Biemans and Abrar. A. Anwar exchanging the sponsorship documents.
Rainer Biemans and Abrar A. Anwar displaying the sponsorship agreement.
L-R Jessica Tan, General Manager UA Sports Malaysia (Under Armour), Engku Isyam, Sponsorship and Activation F&N Beverages (100Plus), Rainer, Abrar, Asthy Lee, Marketing Manager Thong Sia (SEIKO).