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UNDER ARMOUR MAKES ITS DEBUT AT THE STANDARD CHARTERED KL MARATHON

Pacers for SCKLM2019 will be sporting the brand's livery while over 40,000 runners will receive Under Armour SCKLM2019 Running Tees


PETALING JAYA, 23 July: The Standard Chartered KL Marathon 2019 (SCKLM 2019) announces the addition of high performance sportswear brand, Under Armour, as its official apparel sponsor for this year's run. As the official apparel sponsor of the 11th edition of the race, Under Armour will outfit 40,000 participants with their running shirts.

 

“We are excited to be a part of SCKLM 2019, one of the nation’s most-anticipated marathons. It will be one of the highlights of the year for us as we believe the partnership will allow us to reach out to more runners,” quotes Michael Binger, Chief Executive Officer of Triple Pte Ltd and UA Sports (SEA).

 

In addition to gearing up the participants, Under Armour will also outfit the 30-member Pacer team for the marathon with the newly designed UA HOVR performance running footwear and race kits to enable them to train better. 24 pacers will be assisting runners in the Full Marathon category under a variety of finishing times and another 6 pacers for the Half Marathon category.

 

A runner’s pace is often the all-important factor that will ensure a runner finishes according to his or her set time objectives. Pacers are usually very experienced runners who can run at a steady pace for other runners with similar time objectives to follow. As inexperience and fatigue set in for lesser experienced runners, it is the Pacers who will provide the right encouragement and motivation to get runners on track to finish the race within their set times.

 

“Experience is key for Pacers and we have been very fortunate to get a returning group of runners who regularly volunteer their expertise for every SCKLM,” said Rainer Biemans, Project Director of SCKLM and Director of Dirigo Events, the owner and organiser of the race.

 

“Some of our Pacers have been with us from day one and are quite well known to the local running community so their popularity and more importantly, their experience is a big advantage for us. We are very grateful for their selfless service over the years” he added.

 

Kartini Ahmad Kamal, 41, who hails from Sandakan and works as an Admin. and Accounts Manager, decided to become a Pacer to give back to the running community and is grateful for the opportunity to be part of the Pacer team for SCKLM2019 for the third year running.

 

“Being a pacer is not an easy task and I trained harder for my pacer job compared to when I race. I have learnt so many things since my first pacer duty in 2015.  The best part of being a pacer is seeing runners get to the finish line in a time they did not previously believe was possible. We may have played a small part in that and for us, that's a real honour and privilege,” said Kartini.

 

Chan Wai Yee on the other hand will be making her debut as a Full Marathon Pacer after trying her hand at the Half Marathon distance previously. The KL resident works in retail marketing and like Kartini, is eager to do her bit for the running community.

 

“I enjoy being a pacer as I feel sometimes, we are too absorbed in our own personal improvement that we forget to support other runners, especially new runners. I also want to encourage the slower runners who are often forgotten or disregarded. I do it for the love of running and hope to pass this spirit on to other runners as well,” said Wai Yee.

 

This year’s run will see a record breaking high of 40,000 participants who will converge at Dataran Merdeka on the 28th and 29th of September 2019.


For more information and updates on SCKLM, please visit:

 

Facebook       : http://www.facebook.com/SCKLmarathon

Twitter            : www.twitter.com/SCKLmarathon

Instagram       : https://instagram.com/SCKLmarathon

Website          : www.kl-marathon.com

 

 

For more information, please contact:

 

Suthan Narayanan | 603.7621.7787 | dirigo@dirigo.com.my

 

For more information on Standard Chartered KL Marathon:

 

Gloria Ng | 603.7621.7787 | dirigo@dirigo.com.my

 

For more information on Under Armour, please contact:

 

Brandthink PR Sdn Bhd

Shannon Keng, Manager, PR | 603.2242.3222 | shannon@brandthinkasia.com

Shammi Chung, Executive, PR | 603.2242.3222 | shammi@brandthinkasia.com

 

Facebook         : https://www.facebook.com/UnderArmourSouthEastAsia

Instagram          : https://www.instagram.com/underarmourmy/

Website            : https://underarmour.com.my/

 

 

 

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About the Standard Chartered KL Marathon 2019

 

Back for the 11th year, the Standard Chartered KL Marathon takes place on 28 & 29 September 2019. The marathon, owned and organised by Dirigo Events, will see participation from more than 40,000 runners, ranging from elite athletes to first-time distance runners. A truly international event, the Standard Chartered KL Marathon boasts participants from all over Malaysia and over 70 countries.

 

 

 

The Standard Chartered KL Marathon 2019 remains Malaysia’s premier running event with top runners competing for a total of MYR 500,000 in prize money.

 

For more information on the Standard Chartered KL Marathon, please log onto:  http://www.kl-marathon.com/ and http://www.facebook.com/SCKLmarathon.

 

 

About Dirigo Events

 

The Standard Chartered KL Marathon is owned by Dirigo Events Sdn. Bhd, an award-winning event management company founded in 2011 by Rainer Biemans and Gloria Ng. The event not only draws a large number of Malaysian runners, but attracts runners from more than 70 countries around the world. Rainer Biemans and Gloria Ng have a combined experience of over 48 years in executing and creating world-class and impactful events for international clients around the world such as Europe, Brunei, India and Singapore.

 

For more information on Dirigo Events, please contact +603 7621 7787 or email dirigo@dirigo.com.my

 

 

About Under Armour, Inc

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s   largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.


About Triple Pte Ltd

Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.

 

 

 

 

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L-R Rainer Biemans (Director, Dirigo Events and Project Director SCKLM) and Jessica Tan (General Manager, Under Armour Sports Malaysia Sdn Bhd)



L-R Rainer Biemans (Director, Dirigo Events and Project Director SCKLM) and Jessica Tan (General Manager, Under Armour Sports Malaysia Sdn Bhd)



SCKLM 2019 Pacer Team



SCKLM 2019 Pacer Team



SCKLM 2019 Pacer Team with Jessica Tan (extreme left) and UA Brand Ambassador and triathlete Chrissy Kha Khrang next to her and Mardzlina Ismail (Senior Marketing Manager UA) seated and Rainer Biemans (extreme right) with UA Brand Ambassador and ultra-marathoner Jeff Lau next to him.



SCKLM 2019 Pacers Kartini Ahmad Kamal (left) and Chan Wai Yee (right)



SCKLM2019 Pacers Kartini Ahmad Kamal (left) and Chan Wai Yee (right)



Mardzlina Ismail, Senior Marketing Manager of UA Sports Malaysia



Tri-athlete and UA Brand Ambassador, Chrissy Kha Khrang will be participating in SCKLM 2019



Ultra marathoner and UA Brand Ambassador, Jeff Lau will be participating in SCKLM 2019



Ultra-marathoner and UA brand ambassador, Jeff Lau and tri-athlete and UA brand ambassador, Chrissy Kha Khrang