Kuala Lumpur, 2 April 2014 - In the effort to once again engage communities in healthy living and contribute to the growth of Malaysia's sports tourism industry, sponsors of the Standard Chartered KL Marathon (SCKLM) returns this year to the much anticipated event. This will be title sponsor, Standard Chartered Bank’s sixth edition to the Marathon with MSIG Insurance and Honda confirmed as gold sponsors.
According to Rainer Biemans, Director of Dirigo Events, event owner and organiser of SCKLM, “This is the sixth year in the running that we have organised SCKLM and we would like to thank our sponsors for their continuous support. Apart from sponsorships, they have certainly gone the extra mile in contributing to the community. Our sponsors have worked closely with our charity partners, contributing to organisations including Standard Chartered Foundation (SCF), Hospis Malaysia and the National Autism Society of Malaysia (NASOM).”
CEO of MSIG Insurance Malaysia, Mr. Chua Seck Guan commented, “SCKLM is more than just a running event. Being the gold sponsor since its inception in 2009, we believe it is a purposeful one, promoting healthy living and giving back to the community - beliefs that MSIG strongly shares. SCKLM provides us with the platform to engage well with the local community.”
Mr. Yoichiro Ueno-san, Managing Director and CEO of Honda Malaysia said, “It is a great pleasure for Honda Malaysia to once again be part of this international event. We’ve seen tremendous growth of participations in the last few years which is a true testament that the event has grown and rooted as a popular and important annual event for Malaysians. We would like to encourage all runners in SCKLM and it is an excellent opportunity for us to show our corporate theme of the “The Challenging Spirit” and “The Power of Dreams.”
MSIG’s Ekiden relay challenge will not be returning this year with SCKLM 2014. The adjustments were made to ensure a smoother race as the Ekiden participation was limited in reach. Instead, the gold sponsor will have the naming rights of the 10km category for wider approach in encouraging more runners to participate. In addition, MSIG Insurance will also be rewarding a trip for two (2) to Osaka, Japan to the MSIG 10km winners for both Male and Female categories.
Other sponsors of the event include Seiko, 100 Plus, Brooks, Pacific Regency Hotel Group. The organiser once again hopes to provide a successful platform for sponsors given the resounding success of previous marathons. Last year, 33 881 participants registered for SCKLM 2013, a growth of 17% as compared to 2012 and 251% growth since inception in 2009. The event attracted an estimated 57 nationalities from over 50 countries.